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December 2017

Question of the Month: Introverts on Book Tour

by Susan Henderson on December 4, 2017

How do you make the transition from the person who wrote in private for years to someone who must now help sell that finished book?

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Most writers I know—me included—are introverts. And suddenly, when our books are published, we have to wear makeup, mingle, and speak into microphones. Worst of all, we’re asked to help promote our books when we are not salespeople.

The shift can be jarring.

And yet, we worked so hard on our books. We want people to read the thoughts and obsessions that consumed us for years.

So how do we make this shift, and how can we help each other?

First, we must swallow our discomfort and our pride and do what our publisher asks. They want us to post advertisements and reviews. They want us to send out letters and change the photos on our social media pages. We don’t want our publicists and sales reps to tell us how to edit the sentences in our books. Likewise, they don’t want shy, rejection-phobic authors to tell them how to make sales. They simply want us to help them do their job.

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What is the most helpful thing we can do for each other before a book’s launch? Pre-order!

It matters, and this is why. Publishers look at the number of pre-orders to help determine which authors to invest their marketing dollars in and whether to send their authors on book tour.

The other important thing about pre-orders is that they are the number one shot authors have at landing on a bestseller list. The first day a book goes on sale is usually the most explosive day of sales. The more sales we’ve already banked, the better our chances.

Here are some links to where you can pre-order The Flicker of Old Dreams: IndieBound * Amazon * Barnes & Noble * Books-A-Million * Target * Turn of the Corkscrew (You can also pre-order more than one copy if you plan to give the book as gifts!)

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What is the most helpful thing we can do for each other after a book’s launch? Make some noise!

If we are enthusiastic about a book or simply want to be supportive of an author, our best way to help them is to post reviews or pictures of the cover on FaceBook, Instagram, Twitter, Amazon, GoodReads, and on our blogs. Authors often repost positive reviews, and sometimes the publisher will as well, so this kindness has a way of coming back around.

Some of the folks I need to thank this month… Marilyn Berkman for including me in her WNBA write-up; Marcia Butler for interviewing me on the Creative Imperative Video Project; Virginia Stanley, Director of Library Marketing, for talking about my novel on Under the Radar, Over the Moon; and High Country News magazine for including The Flicker of Old Dreams among its must-reads for books about the American West.

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As always, I’ll end by sharing the books I’ve read since my last post (not counting manuscripts I’m editing or blurbing—the bulk of my reads this month.):

Janet Fitch, The Revolution of Marina M.
Vicki Croke, Elephant Company
Leslie Harrison, The Book of Endings

And two re-reads because I love these books so:

Etheridge Knight, The Essential Etheridge Knight
Max Porter, Grief Is the Thing with Feathers

That’s it for now. I look forward to hearing from you in the comments section. Let me know how you deal with getting out of your comfort zone!

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