Sign up with your email address to be the first to know about new products, VIP offers, blog features & more.

Brad Listi

By Posted on 31 9 m read 3.2K views

Brad Listi is the best blogger on the internet. I have no qualms at all about stating that. If you haven’t read his blog, it’s a work of art. Part stand-up comedien, part social commentator, Brad creates a masterpiece everyday, and is always mindful of our short attention spans.

So I talked with Brad about luck. He believes he’s had some – from birth to publishing his bestselling book – out in paperback just yesterday. He’s a great and generous writer who has discovered a lot of up-and-coming writers. I’m going to venture to say that you’ll feel better after reading this interview.


Do you believe in luck?


There’s a quote from E.B. White, who once said that luck is not something you can mention in the presence of self-made men. I would disagree. I believe that luck is something you can’t mention in the presence of extreme egomaniacs. Because only an extreme egomaniac – no matter how self-made he is – would be offended by the notion that all of his grand success isn’t his own doing entirely.

Along those same lines, the British historian Edward Gibbon once said that the winds and waves are always on the side of the ablest navigators. Again, I find myself in disagreement here. Try telling that to Dick Scobee, the commander of the Space Shuttle Challenger. Or Amelia Earhart. Or even a guy like Edward John Smith.

Good luck and bad luck float around. In a lot of instances, I don’t really see any rhyme or reason to it. And I’m not a big believer in a humanistic, puppeteer-like God.

Ultimately I’m inclined to believe that dumb luck plays a big role in life. And by dumb luck I mean luck we play no conscious part in and have little to no control of; luck without a conscience. And sure, I’m willing to concede that the luck may only be “dumb” based on the limitations of human perception. Maybe what seems dumb or blind – or even tragic – to my mind is actually a part of some majestic, grand design, a matter of intricate cause and effect. Maybe when Amelia Earhart’s plane did a nosedive and the crew of the Challenger was incinerated, it was actually a remarkable stroke of cosmic luck that my limited brain can’t really comprehend. But even if that were the case, the brutality of that kind of possibility leaves me feeling edgy and ready to punch something.

I’ll end with two more quotes, the first from Jean Cocteau, who said: “Of course I believe in luck. How otherwise to explain the success of people you detest?”

That one makes me laugh.

The second quote is the famous one from Thomas Jefferson, who said: “I’m a great believer in luck, and I find the harder I work, the more I have of it.”

I don’t really agree with Jefferson in an absolute sense, because there are plenty of hardworking people on planet Earth who wind up getting Lou Gherig’s disease at a young age, but I guess if I had to pigeonhole myself, I would say that my feeling on the matter falls somewhere in between Jean Cocteau and the third president of the United States.

A.D.D. in hardcover. A.D.D. in paperback.

When you look at your career, what do you owe to luck verses hard work, determination, talent, networking?

I probably owe the majority of any success that I’ve had to luck.

Yes, I work really hard. Yes, I’m very determined and doggedly persistent. Yes, I’ve hustled and done everything in my power to remain positive and improve my lot in life. But ultimately, I’ve been incredibly lucky.

I got lucky by being born to great parents, for instance, in a country like the United States of America. I got lucky with whatever bit of talent I possess. I got lucky in receiving a great education. I got lucky in finding an agent. I got lucky in getting a book deal. I got lucky with timing. I got lucky in selling a few copies. I got lucky. Plain and simple.

To be certain, my publishing success wouldn’t have happened had I not worked very hard and been savvy, and so on. But it could have just as easily have not happened, too, despite all of those things. Plenty of hardworking people, many of whom are far more talented than I, don’t get the ride that I’ve gotten. I’m well aware of that fact, and it’s humbling.

Do you think luck happens to people who don’t also do hard work and so on, or does that increase your chance of getting lucky?

I can see how hard work and luck often coincide. There seems to be some credence to that notion, some evidence for it in the world.

It also appears to be the kind of thing that the great majority of people tell themselves when they get up to go to work every morning. It’s the mantra of the working stiff. It might very well be one of those pleasant little lies that we tell ourselves in a desperate attempt to make our cubicles feel more tolerable.

And some people who work really hard get hit by trains, and so on.

In the same breath, I also believe that sometimes people just get stupidly, insanely lucky for no good reason at all. Lazy, degenerate, rude, intolerable people sometimes win the lottery – it’s a fact. They are born on cloudless spring days, and birds land on their shoulders.

And it can get even worse, I suspect.

Somewhere in the world, there probably exists a good-hearted man with a 200-foot yacht, an inherited bankroll in the hundreds of millions of dollars, a terrific sense of humor, and a ten-inch penis. He speaks four languages fluently and gives huge amounts of money to worthy causes. He looks like a cross between John F. Kennedy, Jr. and Jakob Dylan, and he plays the electric guitar with God-given flair and proficiency.

It happens.

Tell me what appearing on the bestseller list did or didn’t change in your mood, your career.

Being on the bestseller list definitely changed my mood. I found out about it on a Sunday morning and spent about eleven hours in an unruly state of crazed elation, thinking that I was going to be instantly rich and famous. I was talking to a lot of people on the telephone, and I kept on hugging my girlfriend (who is now my fiancée). My imagination did a temporary number on me. I saw myself swarmed at bookstores from coast to coast. I saw myself leading a hip, reclusive, international lifestyle, owning multiple places of residence around the world, fathering ten beautiful children, putting them all through private school, and entertaining a concubine in my spare time.

Then I woke up and paid my rent.

How would you describe A.D.D., and how did you come up with the title?

This kind of question, for whatever reason, is always a bit challenging for me. Trying to describe a work of fiction is kind of like trying to describe a song to someone who’s never actually heard it before.

The irony, of course, is that I get asked this question more often than I get asked pretty much anything. And so naturally I have some answers that I’ve developed in an effort to properly explain myself:

1.) Attention. Deficit. Disorder. is a contemporary rendition of the classic coming of age novel.

2.) Attention. Deficit. Disorder. is about the difficulties inherent in trying to find meaning in the so-called Age of Information.

3.) Attention. Deficit. Disorder. is about a guy whose ex-girlfriend kills herself and had an abortion but never actually told him about it and so then it becomes this kind of picaresque road novel with lots of thematically relevant nonfiction non sequiturs that attempt to reflect and replicate what it’s like to try to find meaning in an age of information overload, but please don’t think that the book is some kind of hugely depressing bummer like Sophie’s Choice or anything, because it’s actually got quite a few laughs in it, and ultimately it’s meant to uplift people and give them hope, rather than crush them and make them feel sad.

4.) Attention. Deficit. Disorder. is about Cuba, hookers, pizza, weed, freezers, mentally disabled Cajuns, skydiving, spelunking, New York City, sand, and fire.

As to where I came up with the title: I had a little piece of paper in my desk drawer as I was writing the manuscript, and I would jot down title ideas whenever they came to mind. Attention. Deficit. Disorder. happened one day as an offshoot of what I was doing with the novel from a structural point of view. It just popped into my head, and I wrote down the words. I looked at them and considered them individually, laughed, and put a period after each one. And then it made sense.

Describe your fans to me — why do you think they’re so attached to this book and to your blog?

My readers are great. I love them. I’m aware of the fact that there are a lot of books out there on the shelf. When someone takes the time to read my novel, and then has the decency to like it: Jesus. I appreciate the kindness enormously.

That said, I don’t really feel qualified to speak on their behalf, as they all have their own reasons for liking (or even kind of liking) Attention. Deficit. Disorder. If I had to venture a guess, though, I would say it’s probably pretty simple. It’s probably because they like the story and can relate to the characters. The novel entertains them and edifies them, and it moves them emotionally, and at its best, it maybe even changes the way they see the world a little bit. It does, I hope, what good books do.

As for their attachment to it, and their attachment to The A.D.D. Blog, again: I think it has something to do with the storytelling, the attempt at honesty, the attempt at intimate communication, the attempts at humor, and so on. I guess I’m somehow talking to them in a language they understand.

And I also think it probably has something to do with the fact that I’m very willing to engage people. I’m pretty easygoing, and I try to be honest. I’m not insulated. If someone reads my book and my blog and sends me an email or a letter, I always write them back. I take the time to talk with my readers, and I’m consistent with it. I try to be friendly and genuine and have good manners, and so on.

What would you say to those writers who haven’t experienced luck in their careers?

Do drugs. Hard ones, preferably. Drugs will help you to numb yourself against the toxic feelings of bitterness that could easily overwhelm a lesser, more sober man.

And aside from that, I would probably suggest expanding one’s definition of luck. If you’re healthy, and you’re writing, and you have the time to write and the mind to write and the freedom to say whatever you want, creatively, then on many levels you have ample cause to feel fortunate in a very concrete way – New York publishers be damned.

In my experience, it’s the doing of the thing that always brings me the most joy, anyway. The greatest happiness I feel as a writer is not when I’m signing a publishing contract or looking at my book on the shelf or giving a reading at a bookstore. Those things are great, sure, but the most fun I ever have is when I’m locked in my bedroom office, hunched over my keyboard with the headphones on, trying to put the words in the right order. At times, the work can be incredibly frustrating. But even when it’s at its worst, I’m always careful to remind myself how much fun it ultimately is. It’s kids’ stuff, really. It’s storytelling. It’s imagination hour. So enjoy the doing. Make it fun. Make it big. Make it weird. Make it big and fun and weird. Why not?

And then beyond that, hope that in the long run somebody will pay you lots and lots of money for your big fun weirdness, so that you can buy more drugs and live a hip, reclusive, international lifestyle with your beautiful spouse and your ten beautiful children and your massive, adoring concubine in the middle of the Indian Ocean on a 200-foot yacht called Ha.

Share this article

Leave a Reply to n.l. belardes Cancel reply

Your email address will not be published. Required fields are marked *

  • Lance Reynald
    January 24, 2007


    Listi is just always a pleasure.


  • Jessica
    January 24, 2007


  • The princess diaries
    January 24, 2007

    Kudos to brad.
    Many thanks to him for writing the add blog, and making us laugh and think every day.
    Horah, for the paperback which should be with me in a few days (with any LUCK)

  • Gail Siegel
    January 24, 2007

    Great interview. Of course, I always enjoy it when someone articulates my own world view in an entertaing fashion. I’ll definitely have to pick up ADD!

  • Marcy Dermansky
    January 24, 2007

    I feel LUCKY that I was interviewed with Brad right before our books came out. He introduced me to the wonderful world of MySpace. “Attention. Deficit. Disorder.” is a terrific book.

  • Ronlyn Domingue
    January 24, 2007

    Huge congratulations to Brad! May the success–and good luck– keep coming.

  • Kelly Monahan
    January 24, 2007

    Great interview, great book and great blogs. What more can I say?

  • Carina Lewis
    January 24, 2007

    I came across this just as I was about to write an article about luck and whether we make our own. Brilliant read. Very entertaining. Many thanks!

  • Greg
    January 24, 2007

    I bought the paperback yesterday at lunch and am already 70 pages in. So easy to get in to.

    Listi – with his blog, sites and book – keeps me motivated and my keyboard clicking.

    Thanks for interviewing him, Susan. It’s fun to see his words in paragraph form for a change.

  • CD Mitchell
    January 24, 2007

    Luck is important, and I would rather be lucky as good. But you can always improve the odds. Hard work and perseverance never hurt anyone. Luck is sending your manuscript to one editor and selling it the next day. Perseverance is sending it out to 100, getting 100 rejections, and then sending it out to 100 more.

  • Rebecca
    January 24, 2007

    I haven’t read Brad’s book yet, but I’ve visited his blog a couple of times. It was reasonably entertaining though I thoroughly disagreed with him on some major topics.

    In this interview, he does all right, though he’s working something out in his mind about hard work vs. luck that comes across like a guy smoothing lumps out while making his bed.

    I totally disagree with him regarding his advice to nonpublished writers — 1. I wouldn’t assume that all nonpublished writers are bitter, etc. 2. I would not entertain the thought that hard drugs would improve either a person’s writing career or their “bitterness.”

    Hard drugs are a death wish for a lot of people — just don’t go there man.

    Thanks for the opportunity to comment.

  • Kaytie
    January 24, 2007

    I wonder how luck and taking risks relate? Because certainly you’ve taken some risks in your career, Brad.

    Not foolish risks, but definitely risks.

    Attending a grad program could be seen as a financial or creative risk.

    Putting your whole self out there on MySpace could be seen as a personality risk.

    Hell, just persuing a creative career is seen as risky by many.

    Just wondering whether you think you’ve taken risks, and whether all your risks have paid off.

    And now I’m thinking I’ve typed risks so many times it’s meaningless.

    Forgive me. I’m only just starting to drink coffee today.

  • Pia
    January 24, 2007

    I think maybe not hiding too well gives luck have a better shot at finding you. Blogs help. I hadn’t read yours, but now it’s bookmarked and I’m ready for tomorrow to come so you’ll write some more. It doesn’t hurt that you have a sweet face, and that you show it. I just ordered your book because how could I not? My agent and my publisher found me through my blog, which is sporadic, but having a web presence is something a writer can do cut the isolation, the obscurity, the waiting.

  • Brad Listi
    January 24, 2007

    LANCE: Thanks for the good vibes.

    JESSICA: Thwarted.

    PRINCESS: Thank you so much for picking up a copy of my novel! Really appreciate it.

    GAIL: Glad I could be of service. Thank you so much for (hopefully) reading my book!

    MARCY: Likewise. (Everybody, by the way, should read Marcy’s spectacular novel, TWINS.)

    RONLYN: Thank you!

    KELLY: Thank you!

    CARINA: Much appreciated!

    GREG: Thanks so much for picking up the novel. It’s nice to write in paragraphs for a change. 😉

    CD: Agreed. Persistence is maybe the most important virtue to have when you’re trying to accomplish something. It outweighs talent by far. And it might just outweigh luck.

    REBECCA: Thanks so much for tuning in. I like the analogy about smoothing out lumps while making my bed. That’s pretty apt. As to the advice to nonpublished writers: I was trying to be funny w/r/t the hard drugs comment. As is often the case, my jokes seemed to have failed. Anyway: Off to go freebase some caffeine!

    KAYTIE: I think it’s an interesting question. The role of risk in success. The role of luck in risk, etc. My personal feeling: Nothing ventured is nothing gained. I’d rather burn out than fade away.

    PIA: Thanks for the thoughtful comments, & thanks for tuning in to The A.D.D. Blog. Really appreciate it.

    Okay then.


  • Brad Listi
    January 24, 2007

    *correction on my comment to Rebecca:

    “…my jokes SEEM to have failed.”

    Sorry. My tense is off. My head is not functioning properly yet.

    *splashes cold water on face*
    *freebases more caffeine*

  • Robin Slick
    January 24, 2007

    I loved everything about this post – Brad’s comments, the topic, his blog — which I really should read daily but blog hopping is a full time job, damn it, and (mostly) everyone’s thoughts about how luck plays into our writing success. I’m standing firm on “you still have to have talent or not care that your readers are trailer park residents” but again, I like the idea that you have to have, um, balls, too.

    I will now proceed to attempt walking on water. But I am wearing goggles and have an innertube around my waist, just in case.

  • Claire Cameron
    January 24, 2007

    Great interview–thanks to you both.

    Was it Woody Allen’s MATCH POINT that dealt with luck? As I remember, his point was that Americans are much more likely to ascribe their social position to luck, whereas Brits tend to see it as a birth right. It’s an interesting topic–much to ponder.

  • Katie
    January 24, 2007

    I love that no matter where Brad is posting, we’re always vying to be the first post.

    We love you Brad, and your novel.

  • Aurelio
    January 24, 2007

    Great interview, and Brad, I completely relate to your life view and also feel phenomenally lucky.

    I believe dumb luck provides us with opportunities, and hard work helps make the most of them.

  • emily
    January 24, 2007

    oprah doesn’t believe in luck. i have heard her say that many times. egomaniac…

    i agree with alot said about luck.
    i believe in good, bad, semi-good and semi-bad luck.
    is there such a thing as indifferent luck…
    naw then it isn’t luck it is just life, right?

    love visiting the ADD blog as often as possible…
    and listi’s novel is great.

  • Trisha
    January 24, 2007

    Great interview. Marcy I will be reading TWINS next and reviewing for my blog NEWS AND REVIEWS FOR BOOK LOVERS on MySpace.

    ATTENTION. DEFICIT. DISORDER. is an amazing book by an amazing writer. Keep up the great work Brad!

  • Jordan
    January 24, 2007

    In general, I just think Listi is a smart guy. He has his shit together, works hard to get what he wants..etc.
    Plus, his readers at the ADD blog are proof that luck exists. We all found a public forum, which allows us to joke and express ourselves in quirky and usually hilarious ways. New “inside” jokes develop daily, we constantly harass each other. Though I’m pretty new to it, I find myself increasingly drawn into the whole thing.

    As far as Attention.Deficit.Disorder. goes, it’s a very well written novel. Listi’s charisma and humor definitely shines through, even when dealing with such serious topics. I recommend it to all who are open-minded enough to embrace it.

  • Brad Listi
    January 24, 2007

    ROBIN: Many thanks, and nice goggles.

    CLAIRE: Thanks for tuning in.

    KATIE: I love you, too.

    AURELIO: That’s a great line about dumb luck providing opportunities…etc. I may have to steal that one. 😉

    EMILY: Oprah does a lot of good in the world, undoubtedly. But sometimes I do wonder if she has a vicious God complex.

    TRISHA: Thanks again for such a lovely review! Naturally I agree with every word of it. 😉

    JORDAN: The comment board at The A.D.D. Blog is complete and utter anarchy; thank you for your notable contributions.

  • Kerri
    January 25, 2007


    Brad’s truly my favorite person that I’ve never actually met.

    Thank God I started reading his stuff, or else I may not have started writing again… at least for a long time.

  • Nanos
    January 25, 2007

    Listi makes some good points:

    Luck is sparratic and unknowing.

    People do take things for granted that actually make them lucky.

    Hard drugs do help take the bitterness away.

  • Jen
    January 25, 2007

    Great interview. I am a big believer in Luck. And Karma. But thats just me.

    Can’t get enough of the ADD blog. It’s often the highpoint of my day.

  • PD Smith
    January 25, 2007

    Sorry to be unoriginal, but I’d also like to add my voice to the chorus of praise here and say what a great interview! And how refreshing to read an author who is so honest about life & luck. Cheers Brad

  • Susan Henderson
    January 26, 2007

    Lance – I agree, Brad is always a pleasure. And a rascal.

    Jessica – Hee. I was wondering who’d be the first to do that?

    The princess diaries – I agree!

    Gail – I think that’s probably how most of us pick our favorite authors – when they share our world view but articulate it better.

    Marcy – I’m rooting for both paperbacks to sell well!

    Ronlyn – And to you, too. I saw your book face-out in the airport a few weeks ago!

    Kelly – Welcome!

    Carina – Come back with a link to your article when it’s done.

    Greg – I’ve missed you! I hope you’re busy writing something good.

    CD – Amen to that. We just keep at it. (Though, when people tell me “Keep at it,” I want to bite them.)

    Rebecca – Thanks for stopping by.

    Kaytie – Good point about risks. They say if you keep doing things the same way, you’ll get the same results.

    Pia – Nicely said about not hiding. And the sweet face.

    Robin – Ha ha! You could open a story with the goggles and inner tube.

    Claire – The cover of your ARC is terrific!

    Katie – Welcome to LitPark!

    Aurelio – Back to your novel!

    emily – Thanks for being here!

    Trisha – Can’t wait to read the reviews.

    Jordan – That forum is a circus. I love it!

    Kerri – What a sweet thing to say. And glad he gave you that spark to keep writing.

    Nanos – Ha! Great points!

    Jen – Glad you’re here!

    PD – I agree, and it’s good to see you again. You disappeared.

  • n.l. belardes
    January 26, 2007

    Damn. I’m always too little too late. For what it’s worth I just want to thank Brad and Susan for being cool covert superspies. I interviewed Brad for my blog. Oh, and I reviewed his book. Check it out. It’s sexy. He’s sexy. is super sexy. Buy Brad’s book.

Susan Henderson